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#WorthPoint #Auctions #Collectibles #Pokémon #GoldinAuctions #VintageAds #RareCards #Cheetozard #SpiderMan #NintendoCollectibles #CountryStoreCabinet #VintageClocks #AdvertisingSigns #WillSeippel #CollectorInsights
Will Seippel, the CEO of WorthPoint, has a keen eye for noteworthy auction sales from the company’s Industry Partners. By sharing his insights, he aims to help buyers and sellers navigate trends in the collectibles market with confidence. On March 10, 2025, WorthPoint added 264,896 items to its Price Guide, totaling $18,680,074—an average of $70.50 per item. Among these, several standout sales caught Seippel’s attention, offering a fascinating glimpse into the diverse and ever-evolving world of collectibles.
Pokémon and Goldin Auctions: A Sensational Day for Collectors
The day was particularly remarkable for Pokémon collectibles at Goldin Auctions, where the top five lots raked in an impressive $463,000. Leading the pack was a 1998 Japanese Pokémon Promo Holofoil Illustrator Card, which sold for a staggering $195,200. Graded CGC Mint 9, this card is one of the rarest Pokémon collectibles globally. It was part of a special contest in 1997 and 1998, where winners received this elusive Illustrator Pikachu card. With only 41 officially awarded copies, it’s a prized possession for any Pokémon enthusiast. Seippel, a former collector himself, noted that this card was one he never managed to acquire, but its recent sale has him considering revisiting his own collection of rare promo cards.
The second-highest-selling item was a quirky yet highly sought-after piece: a Cheeto shaped like the Pokémon Charizard, which sold for $87,840. Discovered between 2018 and 2022, this “Cheetozard” went viral on social media in 2024. The Cheeto was affixed to a Pokémon card and encapsulated in plastic, enhancing its appeal. This sale highlights the growing niche of food-based collectibles, driven by social media and pop culture. Seippel likened it to the famous “Virgin Mary grilled cheese” phenomenon of 2004, emphasizing the potential for everyday objects to become valuable collectibles.
Rounding out Goldin’s top five were other notable items, including a first appearance of Spider-Man in Amazing Fantasy #15, graded CGC 5.5, and an unopened 1986 Nintendo game. The Amazing Fantasy #15 comic, featuring Spider-Man’s debut, is a cornerstone of comic book history, while the unopened Nintendo game underscores the rising demand for vintage video game collectibles. Together, these sales illustrate the broad appeal of Pokémon, comics, and video games in today’s collector’s market.
Advertising Collectibles: A Timeless Trend
Advertising items remain a hot commodity, and Seippel highlighted several standout sales in this category. A monumental country store cabinet, sold by Vogt, fetched $7,200. Measuring 110″ high, 165″ wide, and 22″ deep, this apothecary-style cabinet features 27 drawers and an open shelf, likely serving as a centerpiece in a vintage general store. Its size, craftsmanship, and historical significance made it a captivating piece for collectors who appreciate both utility and nostalgia.
Another notable sale was a Frostie Root Beer clock from Tom Hall, which brought in $833.75. The illuminated, 17-inch-diameter clock, featuring the brand’s cheerful slogan, remained in good working order, adding to its charm. Seippel pointed out that such items often transcend their original purpose, becoming iconic display pieces for collectors.
At Miller & Miller, petroleum-related advertising signs continued to shine. A Texaco Mid Century Marine Motor sign, in excellent condition and vibrant color, sold for $14,723.33. This double-sided porcelain sign, with its nautical design, is one of the most sought-after Texaco collectibles, reflecting the enduring demand for high-quality advertising pieces.
Insights from Will Seippel
Will Seippel’s passion for collectibles spans decades, making him a trusted voice in the industry. As the founder, president, and CEO of WorthPoint, he has dedicated his career to helping collectors discover, value, and preserve their treasures. His insights into recent auction sales underscore the diverse and dynamic nature of the collectibles market, from rare Pokémon cards and quirky food-based items to vintage advertising pieces and classic comics.
Seippel’s observations also highlight the influence of social media and pop culture in driving interest in unexpected collectibles, as seen with the “Cheetozard” sale. Additionally, the strong performance of advertising items and vintage video games reflects the timeless appeal of nostalgia and history in the collector’s market.
Conclusion
The recent sales highlighted by Will Seippel offer valuable lessons for collectors and sellers alike. Whether it’s the rarity of a Pokémon card, the quirkiness of a food-based collectible, or the historical significance of an advertising piece, these items demonstrate the diverse opportunities in the collectibles market. By staying informed about trends and understanding the stories behind these items, buyers and sellers can make more confident decisions in this ever-evolving industry. WorthPoint continues to empower collectors with the tools and insights they need to navigate the market successfully, ensuring that the treasures of the past are preserved and valued for generations to come.
