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George Clarkson, the founder of The Clarkson Collection, has turned his lifelong passion for antiques and vintage items into a thriving online business based in Cottered, Hertfordshire. His journey began in childhood, exploring car boot sales and flea markets with his father, where he developed a deep appreciation for objects with history and character. Today, his collection spans medieval antiques to mid-century Danish design, attracting a growing audience through platforms like Instagram (@clarksoncollection) and Facebook.
The Unique Appeal of Antiques
For George, the charm of antiques lies in their character, history, and craftsmanship. Unlike mass-produced modern items, antiques are built to last, using solid materials and traditional techniques. He also values the sustainability aspect, as rehoming old pieces helps reduce waste and landfill. This combination of beauty, history, and environmental responsibility makes antiques a win-win for collectors and the planet.
Current Trends in the Antiques Market
Mid-century modern furniture, particularly Danish pieces from the 1960s, is currently in high demand. Clean, minimalist designs like teak sideboards and chairs are especially popular. Medical antiques, such as surgical instruments and apothecary jars, are also gaining interest for their historical intrigue. With the rise of remote work, multi-purpose furniture like home office desks is selling well, as people seek stylish yet functional pieces for their homes.
Future Trends and Collectibles
George predicts a resurgence in Victorian antiques, as people embrace quirky, characterful pieces that add warmth and personality to their spaces. Brown tones, once considered outdated, are making a comeback in interior design, aligning with the trend for cosy, lived-in spaces. He also foresees a growing appreciation for vintage electronics and technology, such as old radios and typewriters, as artefacts of the past. Ultimately, the antiques of the future will likely be items that are well-made, sustainable, and rich in history.
Personal Collections and Favourites
George is an avid collector, with a particular love for Art Deco Chinoiserie and Chinese Netsukes. He admires the craftsmanship and functionality of Art Deco pieces, while the intricate details and symbolism of Netsukes captivate him. These collections reflect his passion for objects that are both beautiful and meaningful.
The Future of the Antiques Industry
George is optimistic about the future of the antiques trade, noting a positive shift in public perception. Once viewed with suspicion, antiques dealers are now seen as curators of history and craftsmanship. Technology has also transformed the industry, making it easier to buy, sell, and value items online. Social media platforms like Instagram have allowed George to connect with a global audience and share his passion for antiques.
The Role of Technology in the Trade
New technology has been a game-changer for the antiques industry, enabling dealers to operate online and reach customers worldwide. It has also made valuing items more accessible, with a wealth of information available at the click of a button. This transparency and efficiency have made the trade more accessible and exciting for both buyers and sellers.
Trade Secrets and Advice
George’s success in the antiques trade comes down to keeping an open mind and staying curious. He emphasizes the importance of seeing potential in overlooked items and networking with others in the industry. For new buyers, he advises researching thoroughly and trusting their instincts. Mistakes are inevitable, but they are part of the learning process.
Dream Purchases and Budget Finds
If money were no object, George would invest in a Porsche 550 Spyder, inspired by James Dean’s iconic car. On a budget of £50, he recommends starting small and researching thoroughly, as even modest investments can yield profitable returns.
Favourite Hunting Grounds
George enjoys scouring recycling centres for hidden treasures, as well as making house calls to discover fresh-to-market items. These experiences allow him to rescue pieces from landfill and connect with interesting people.
Common Buyer Mistakes
One of the biggest mistakes buyers make is rushing into a purchase. George advises taking time to inspect items carefully and asking key questions about their condition and originality. Walking away from a deal can often save time and money in the long run.
Styling Antiques in the Home
George encourages buyers to mix and match styles and eras to create a personal, lived-in space. Trusting your instincts and surrounding yourself with items you love is the key to creating a unique and inviting home.
Career Highlights
One of George’s career highlights has been creating Instagram videos to showcase his collection and share his knowledge. The positive feedback he’s received has been a source of motivation. Building confidence in his buying decisions has also been a significant milestone, allowing him to enjoy his work more fully.
Attracting Younger Buyers
George believes younger generations are increasingly drawn to antiques for their quality, sustainability, and value. As awareness of fast furniture’s environmental impact grows, antiques offer a more thoughtful and stylish alternative.
Advice for Newcomers
For those new to antiques, George recommends starting with items you love and learning through experience. Following industry experts on social media can provide valuable insights into market trends. Above all, he encourages newcomers to stay curious and embrace the learning process.
George Clarkson’s passion for antiques shines through in his work, as he continues to uncover hidden treasures and share their stories with the world. His optimism for the future of the industry, combined with his commitment to sustainability and craftsmanship, makes The Clarkson Collection a standout in the world of antiques.