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On October 27, 1966, CBS introduced the world to “It’s The Great Pumpkin, Charlie Brown,” and a Halloween classic was born.

The program, adapted from Charles Schulz’s newspaper strip, “Peanuts,” featured scores by jazz composer Vince Guaraldi; Snoopy’s World War I Flying Ace in a doghouse dogfight; Lucy snatching the football away at the last moment as Charlie Brown attempts to kick it; and the classic line from Charlie Brown who, peering into his trick-or-treat bag while his friends revel in candied glory, says “I got a rock.” 

Limited edition comic cell from “It’s The Great Pumpkin, Charlie Brown.”

According to Schulz, Charlie Brown getting a Halloween bag full of rocks so saddened viewers that for years his California office was inundated with treats addressed to Charlie Brown.

It's the Great Pumpkin Charlie Brown

“Tricks or treats, money or eats! I got a chocolate bar! I got a quarter! I got five pieces of candy… what did you get Charlie Brown? I GOT A ROCK!!!” The original illustration cel and background by Bill Melendez sold for $16,132 at Heritage Auctions.

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